Attention all you (current and aspiring) email aficionados! 

Picture this: You’ve worked hard on creating that perfect email campaign – the snappy subject line, the engaging content, and those delightful visuals. You hit the “send” button with an air of satisfaction, but wait… where are your open rates? Why are your precious emails vanishing into thin air, or worse, landing in the dreaded spam folder? What’s the secret to email deliverability? 

How to Boost Email Deliverability

While there’s no “easy button,” we’re here to help! Today, we’re spilling the beans on email deliverability and how you can keep those messages flying straight to the inbox. So, buckle up as we embark on this journey through the intricacies of email deliverability.

 

  1. Craft Engaging Subject Lines: A subject line is your email’s first impression – make it count! Keep it short, snappy, and relevant to the content. Avoid ALL CAPS (it’s like shouting) and excessive exclamation points (easy, tiger!). Pique curiosity, but never deceive.
  2. Mind Your Content: Let your creativity flow, but beware of spam triggers. Words like “free,” “urgent,” and “discount” might raise eyebrows in spam filters. Nobody wants their email to scream, “I’m a spammer!” Does that mean you can never use those words? No BUT you want to be careful when doing so and use them sparingly. Need some content ideas? Check out our blog post on the subject. 
  3. Get Personal, But Not Too Much: Tailoring your emails with a touch of personalization is fantastic, but don’t overdo it. We don’t want to come across as overly clingy. Use recipient names sparingly and ensure your data is up-to-date.
  4. The Unsubscribe Button Dance: It’s sad to see subscribers leave, but make unsubscribing easy – like a graceful exit from a ballroom dance. A hassle-free unsubscribe process prevents frustration and spam complaints. Plus, it helps keep your email lists clean. And speaking of…
  5. Tidy Up Your Contact List: Keeping a clean contact list is like decluttering your inbox – a blissful feeling! Remove inactive or bouncing email addresses, and stay clear of purchased lists (they’re a big no-no!). You want an email list of folks interested in receiving your emails to ensure engagement. That’s why organically building your email list is in your best interest long term. 
  6. Stay Away from Dodgy Links: Phishing and scammy links are like the “avoid at all costs” aisle in a supermarket. Double-check your links and ensure they lead to reliable destinations.
  7. The Trusty Double Opt-In: Picture this as the email version of a handshake – both parties mutually agreeing to receive emails. Double opt-ins reduce the chances of spam complaints and increase engagement.
  8. Warm-up Your IPs: It’s like stretching before a marathon. Warm-up your IPs by starting with a small volume of emails before going full throttle. Your IPs will thank you, and spam filters will show you some love!
  9. Test Before You Send: You wouldn’t drive a car without brakes, right? Similarly, test your emails before blasting them to your entire list. Ensure they display correctly and check for any sneaky spam triggers.
  10. With Aduvo, Embrace Email Deliverability Awesomeness! When you send emails through Aduvo, you can send knowing that the team has done its work behind the scenes (domain registration, for example) to bolster email deliverability. 

Enough with the advice; let’s talk solutions! If you’d rather have someone help you with the heavy lifting of sending (and creating content for) marketing emails, check out Aduvo, your trusty mortgage marketing automation solution. We’ve mastered the art of email deliverability so your messages avoid spam traps and fly into your customers’ inboxes with superhero speed!

The cherry on top? You can try Aduvo for FREE and test out its marketing emails, loan status alert emails and texts, and more. Click here to learn more and see how Aduvo can work seamlessly with the data in your LOS to send emails and texts to your borrowers, leads, and realtors.